Visualizing Digital Discourse: Interactional, Institutional and Ideological Perspectives

The first dedicated volume of its kind, Visualizing Digital Discourse brings together sociolinguists and discourse analysts examining the role of visual communication in digital media. The volume showcases work from leading, established and emerging scholars from across Europe, covering a diverse range of digital media platforms such as messaging, video-chat, gaming and wikis; visual modalities such as emojis, video and layout; methodologies like discourse analysis, ethnography and conversation analysis; as well as data from different languages. With an opening chapter by Rodney Jones, the volume is organized into three parts: Besides Words and Writing, The Social Life of Images, and Designing Multimodal Texts. From the perspective of these broad domains, chapters tackle some of the major ideological, interactional and institutional implications of visuality for digital discourse studies. The first part, beginning with a co-authored chapter by Crispin Thurlow, focuses on micro-level visual practices and their macro-level framing - all with particular regard for emojis. The second part, beginning with a chapter from Sirpa Leppänen, examines the ways visual resources are used for managing personal relations, and the wider cultural politics of visual representation in these practices. The third part, beginning with a chapter by Hartmut Stöckl, considers organizational contexts where users deploy visual resources for more transactional, often commercial ends.

Frontmatter --; Contents --; Author bios --; Introduction: Turning to the visual in digital discourse studies --; 1 Towards an embodied visual semiotics: Negotiating the right to look --; 2 "Emoji invasion": The semiotic ideologies of language endangerment in multilingual news discourse --; 3 Beyond the binary: Emoji as a challenge to the image-word distinction --; 4 Evolving interactional practices of emoji in text messages --; 5 Revisualization of classed motherhood in social media --; 6 Making Let's plays watchable: An interactional approach to gaming visualizations --; 7 Intimacy at a distance: Multimodal meaning making in video chat tours --; 8 Visual bonding and intimacy: A repertoire-oriented study of photo-sharing in close personal relationships --; 9 Multimodality and mediality in an image-centric semiosphere - A rationale --; 10 Designing "good taste": A social semiotic analysis of corporate Instagram practices --; 11 Diachronic perspectives on viral online genres: From images to words, from lists to stories --; 12 Social media influencers' advertising targeted at teenagers: The multimodal constitution of credibility --; Index