A Global View on Intercultural Management: Challenges in a Globalized World
München ; Wien: De Gruyter Oldenbourg, [2014]
Online
Monographie, Elektronische Ressource
- 1 online resource (360 p.)
Zugriff:
Ermittle Ausleihstatus...
Whatever their industry of origin, all companies are facing the same challenge to a greater or lesser degree: globalization. It is becoming more and more evident that companies need to plan ahead and anticipate coming developments if they are to be successful in the future. Today, it is crucial to establish a solid competitive position in the global arena. There is no doubt that a corporate culture that is open to innovation and shaped by global thinking, plays a key role in this context. A culture in which representatives of different countries und cultures can come together, anticipating and understanding the cultural challenges, creates the foundation of any international business. A global view on intercultural management will be the key to successfully doing business in diverse cultural environments
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A Global View on Intercultural Management: Challenges in a Globalized World
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Verantwortlichkeitsangabe: | Jürgen Rothlauf |
Autor/in / Beteiligte Person: | Rothlauf, Jürgen |
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Veröffentlichung: | München ; Wien: De Gruyter Oldenbourg, [2014] |
Medientyp: | Monographie |
Datenträgertyp: | Elektronische Ressource |
Umfang: | 1 online resource (360 p.) |
ISBN: | 9783110376289 |
DOI: | 10.1515/9783110376289 |
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